RBS Membership Services Hub
The main objective was to re-think the user experience of the website, update the branding and introduce new services across all the four RBS group brands.
RBS account holder
6 months continuous releases
Working closely with UX designer, marketing executive and software engineers to improve the experience of users and ensure the correct utilization of client branding across all four platforms.
Information gathering, visual research, idea generating, user flows, UX and UI design and behaviours, content integration with marketing, brand identity and visual language, UI testing support, coding support and integration.
Tools & Software