RBS Membership Services Hub

The main objective was to re-think the user experience of the website, update the branding and introduce new services across all the four RBS group brands.

RBS Membership Services Hub Cover

Audience

RBS account holder

Timeline

6 months continuous releases

Involvement

Working closely with UX designer, marketing executive and software engineers to improve the experience of users and ensure the correct utilization of client branding across all four platforms.

RBS Membership Services Hub Detail

Activities

Information gathering, visual research, idea generating, user flows, UX and UI design and behaviours, content integration with marketing, brand identity and visual language, UI testing support, coding support and integration.

Tools & Software

  • Whiteboard
  • Illustrator
  • Photoshop
  • inVision
  • HTML
  • CSS
  • JQuery